Although it only exists in recent years, Instagram is today a very popular social network. Initially, it was just an app to show others their lives and have fun, while today many companies use it to advertise and attract consumers.
But to successfully promote your brand on Instagram, you must know the rules of the game! In this article, I show you my tips and tools to promote your business on Instagram , which already has over 500 million users.
The tools to create an incredible Instagram account
Here's a small set of tools that will help you create quality content for your account.
TagsForLikes Pro is an excellent tool that will help you understand what hashtags you can use to your content.
Read this : 7 Ways to increase more followers on instagram
Small tip: Put popular hashtags under your photos, but avoid using too generic hashtags, such as #photo or #instagram. Insert hashtags that match your activity to attract your target audience. You can also create your own hashtag and associate your brand.
The second tool in my backpack, the Layout! Use your photos (2 to 9 photos maximum) to compose wonderful collages in a few clicks. It is a great tool to tell the story of your brand: you can compare your face in the morning and evening, your product in 2014 and 2016, and create original content to attract more followers.
The next tool is almost legendary. This is Boomerang . It gives the possibility to create very short videos with a movement in one direction, then in the other.
If you want to highlight your brand message, add text on your Instagram photos! You can do this easily with the tool Over , which offers creative and original solutions.
nother tool that allows you to create this kind of content is Word Swag . It pays, but very complete.
Regarding the choice of colors, filters and other parameters for writing your photos, there are plenty of tools, among which the most popular are Snapseed , VSCO Cam , Pixlr , PRIIME and Afterlight .
Create an account that makes a difference
If you are just starting out on Instagram, here are some things to consider.
Think about the quality of the image
It is true that many brands are switched to the use of professional cameras, but do not be afraid if your images are made on Iphone. I think the difference between mobile cameras and pro devices is becoming less and less evident. Think about composition, color and light . The bright images attract 24% more likes the dark images.
Customize and improve your account
As soon as the first users start to subscribe to your account, follow the hashtags closest to your topic to understand how the loyalty of your customers and increase your audience .
If you have found something original, interesting or popular on Instagram, take advantage of this idea to create new on your account (a new section, a series of pictures or an advertisement).
Keep the same rhythm
Another important thing to consider is the time of publication. What do we do in the morning when we wake up and in the evening before going to bed? Yes, we go on the social networks to consult our mail, to inquire about the news or to post new photos.
Make at least two posts a day : morning and evening, it is the most favorable time to attract followers. To plan your publications and keep the pace of posting, use the app Later , which lets you manage your Instagram posts.
Recently, Instagram launched functionality Save Draft , which allows you to save images to publish later. You can select filters, write text and choose hashtags in advance. This saves you a lot of time!
Promote your account
Consider announcing the launch of your Instagram account on the official website of your business using the badges .
Instagram account verification is only for celebrities and well-known brands. However, the links on your official site and on other social networks will help you gain credibility and to encourage people to discover your account.
Bring an original point of view
Obviously, there is a big difference between brands that offer only selfies with their products and those that publish backstage photos, thematic series of images or original videos.
As in modern art on Instagram is style that makes the difference . Look for your style, find the way to stay remarkable with each photo. Post content that can motivate, amaze, fascinate, smile or entertain your audience.
Communicate with your audience
Subscribe to the profiles of people who are interested in your industry and you will see that they will follow you in return. You can find your future subscribers among account followers who publish content on a similar topic.
Remember Instagram, like any other social network, is an excellent tool to improve your online reputation . Analyze the comments under your posts, review the positive and negative opinions of your subscribers and answer their questions. Remember that customer feedback is essential to showcase your business.
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Generally, people like to communicate well with brands. The more you communicate with your Instagram audience, the less likely your customers are between your product and that of your competitor. By showing your presence on social networks, you initiate a relationship of trust and closer to customers of your brand!
Examples of excellent Instagram accounts
It does not matter if you are a recognized brand all over the world or a small coffee shop in a provincial town. If you have original ideas and use all your creativity to achieve them, people will love your content on Instagram!
Here are a few examples that can serve as inspiration and inspiration for new ideas.
I love how the little cafe straps in Strasbourg shares with its customers a brunch photo on the last Sunday of the month or present a new variety of coffee. It is a simple but very effective way to motivate your customers to come and make you a little cuckoo with their friends. The amateur photos make you dive into the coffee atmosphere.
To stay a little on the gastronomy, here is another good example of account dedicated to this topic. The photographer Nathalie Geffroy, who has more than 600,000 followers on Instagram, publishes photos that provide a real aesthetic pleasure. A great example of personal-branding!
As I said before, consider creating an exceptional style for your photos on Instagram. This is what for example the French brand COS . The softness of colors, minimalism and elegance are the qualities you will find on each photo published by this brand.
Many brands that have accounts on Instagram regularly organize contests. You can ask your followers to publish a photo with your product or make a repost by offering them discounts or prizes to be won. An example of a competition organized by Nocibé , perfume shop and distributor of beauty products.
Following the official guide , you can easily launch your first campaign Instagram. But there are a few things to keep in mind so that your investments produce good results. Here are my tips for a successful advertising campaign on Instagram.
- Use call-to-action to encourage users to take action.
- Make your brand recognizable through your content. You can, for example, use the colors or style of your brand. But be careful, do not be intrusive by putting your logo everywhere!
- Do not put a lot of text on your images, try to convey your message through the visuals.
- Vary the types of content. Do not hesitate to launch your advertising campaign with a quality video, this format can attract more audience.
- Analyze your first campaigns to understand how to captivate your audience.
Like any other advertising platform, Instagram has a set of criteria to follow when you create your campaign:
- Your ad can not contain more than 300 characters, including hashtags.
- The recommended size for images is 1080 × 1080 pixels.
- The minimum size required is 600x600 pixels.
- The videos must have a resolution of 72 pixels and last between 3 and 30 seconds.
- The size limit for video files is 30 MB.
It's incredible as Instagram has progressed since 2010. Today, this application has many services for business, and that's not all, it continues to grow. So, do not wait any longer and enjoy! And do not hesitate to share your opinion and your experience with us in the comments!